Example - Whisky Story:
This video is a perfect example of a performance music video as:
- It is pop music which generally are all accompanied by performance music
- There are many shots and close ups of the artist performing which reinforces star image
- The artist is in an unusual place (The Tube and Kings Cross) to draw attention
Jamie XX - Loud Places (ft Romy):
This music video is a concept music video because:
- The imagery is made to match the beat
- There are many different shots all of which contribute nothing in terms of narrative
- There is obscure imagery which matches the mood of the song e.g. the skateboarder
Disclosure - Jaded:
This music video is an interesting narrative music video as it is part of a series of music videos which all tell one story from music video director Ryan Hope. This is the third installment in a television series-like way of releasing music videos. It conforms to the usual narrative type music video as it:
- Is very fast paced with lots of shots crammed in to tell the story in a quick time
- It mimics both horror and drama film genres as it's set in a dystopian society
- Both of the artists are part of the strory