In class today we looked at the consistency across band products in preparation for creating our music video. We were shown how important it is to maintain an almost brand like image across all of our products. A perfect example of the consistency across brand products is Disclosure's products:
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| Disclosure's official website |
Dislcosure's website has a minimalist layout. With six large images in the centre of the site each of these reinforce their branding the first image featuring one of their advertising billboard and the other being their album cover. The images are different every time the site is reloaded which makes it more interesting to fans. Links to their store, videos, blog and music are available at the top of the site. And both their Twitter and Spotify links are displayed in the corner.
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| Artwork for their single featuring Gregory Porter |
With every single Disclosure release they edit what has become known as "#DisclosureFace" on to the artist the single features. This is clever as there is a constant 'brand-like' image for the band. When designing the media pack for our artist we need to maintain a constant image so it is easily recognisable.
Music video for 'Holding On' by Disclosure
While the music video is a narrative video with no performance certain things are added to maintain consistency with their image. For example purple can be seen in the video many times this is to link with the artwork.