Logic's Album Release

Logic this week just released his new album The Incredible True Story. As Logic is a similar artist to iSO I thought I could learn from how he released the album.

The Incredible True Story artwork
Logic released the album on iTunes and Google's music store as well as selling physical copies. The album is priced at only $4.99 and for a limited time people who purchase it will be sent a free poster and t-shirt. This sparked a lot of Logic's fans taking to Twitter and Facebook to praise Logic for making the album not only cheaper than all other new releases but for giving away free stuff with it.

An example of the social media reaction:
On the surface it look likes Logic is happy to make less profit to benefit his fans. However there could be a more cynical motive from the record label, as pricing the album at half the average price has given Logic loads of promotion, like the tweet above, from fans on social media which would have cost thousands to buy.