We decided that iSO should be signed to a small independent record label that is an affiliate of a bigger record label. This is very common among rappers with artists like J Cole having 'Dreamville Records' and Kendrick Lamar being signed to T.D.E. Unlike Pop or Rock artists rappers use their record labels for merchandise and promote it.
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| J Cole wearing a 'Dreamville Records'hoodie |
Real Proviso Records will be an affiliate of Def Jam Recordings, which is the label Logic is signed to. Logic also has his own record label Visionary Music Group.In the interview above he talks about turning down an offer from Nas to join his record label and his relationship with Def Jam.