Pop: Shakira - Can't Remember To Forget You
This music video proves a lot of both Vernallis' and Goodwin's theories correct.
- Voyeurism: Is persistent throughout the video with numerous shots of Shakira and Rihanna
- Jump Cuts: Are used to make the video match the tempo of the song
- The demand on the record company to have lots of close-ups is obvious to see as many are used throughout the whole video
- At the beginning there are shots of a beach and exotic plants to match the exotic sound at the start of the track
- There is no real narrative the directors have tried to make a visual interpretation of the lyrics
Rock: Noel Gallagher's High Flying Birds - In The Heat Of The Moment
This music video also has no narrative and is just an extension of the lyrics as Goodwin suggests.
- The shots are used are dark but have ambient colours edited in which gives the video its own individual style as Vernallis suggests
- There are also many close up shots of the artist, Noel Gallagher, to enforce the artist as the brand
- The video is heavily linked to the music, for example when you can hear the piano being played there is a jump-cut to a shot of the piano being played
- There are lots of jump cuts and many different shots at a fast pace which match the beat
Country: Taylor Swift - You Belong With Me
- This music video is an extension of the lyrics as what is happening in the video is exactly what is being sung about at that time
- it does have a narrative but it is incomplete as Goodwin suggests
- There are many close-ups of Taylor Swift, who plays both characters in the video, this is to reinforce her as a recognisable brand
- The pace of the video matches the pace of the song